If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important?

Sure, the headline is responsible for capturing a visitor’s attention … but then what?

To give you a better sense of how it all works, I’m not only going to explain what a subheadline is, but I’ll also detail a process that you can follow to use them to inspire action.

Read the source article at HubSpot Blog Homepage

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