KnowMe Is A New App For Making Better Videos On Your Phone

After more than a year in development, KnowMe, a new video creation and sharing platform, is launching on the iPhone. The app was created by Andrew Jarecki, the Emmy-winning and Academy Award-nominated filmmaker behind The Jinx, Catfish, and Capturing the Friedmans. KnowMe … Read More

Better design improves understanding of online privacy notices

Privacy policies for websites, smartphone apps and, especially, components of the emerging Internet of Things are usually ineffective or ignored by users, but researchers say properly designed privacy notices — pushed out to users at appropriate times — could help … Read More

Inside the Mind of a Successful Manager [Infographic]

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. As the saying goes, people don’t leave their jobs, they leave their bosses. So if you’ve been blessed with a teamful of rockstars, you … Read More

How to Use Photoshop: The Ultimate Photoshop Tutorial for Beginners

When you open Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this. It’s an incredibly powerful design software … Read More

Why We Unsubscribed 250K People From HubSpot’s Marketing Blog & Started Sending Less Email

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down … Read More

The Dirty Truth Behind 60-Second Videos

For some reason, almost every video pro I talk to today is obsessed with video length. You put together a script over 60-seconds and they go into cardiac arrest. The problem is everyone “knows” that attention spans are short and … Read More

16 Creative Email Subject Lines To Help You Restart Stalled Conversations

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Business emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics … Read More

The Anatomy of a Highly Shareable List Post [Infographic]

List posts, also called list-based posts or “listicles,” are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to … Read More

Newsletter Optimizations Your Publication Should Make

Even though the digital publishing industry is in flux, there’s one truth that remains steady: email is and will continue to be an important part of any future monetization plan. Here’s why. Study after study says that email is one … Read More

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the … Read More

New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website … Read More

Snapchat Challenges Twitter And Facebook For Sports Talk

Possession wins trophies or, in this case, ad dollars. That’s why Snapchat stepped up its game late last year by quietly partnering with Stats.com. Now TechCrunch has learned that Snapchat has rolled new Live Score geofilters at every NBA arena … Read More

Mobile Payments: Awesome or Overhyped?

So, we’re firm believers that your buyers should have several different options when it’s time to pay for their purchases. You don’t want to lose a sale just because you only take credit cards and your buyer only uses PayPal. … Read More

Align All Your Messaging With This Simple (& Fun) Tool

What’s your company’s most distinctive trait? What’s the most important thing your company does? What’s the main reason people should do business with your company? Do you know? Does everyone in your company know? Do your organization’s blog posts, podcasts, … Read More

The Top 8 Social Media Trends to Watch Out For in 2016

2015 definitely was a remarkable year for social media. 1.49 billion monthly active users simply can’t be wrong – and that’s just for Facebook alone! Factor in the billion or so active users from YouTube, the 320 million monthly active … Read More

10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic]

Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year. In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% … Read More

16 of the Best Brands on Instagram Right Now

For a while now, it’s been clear that Instagram isn’t just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram. Given the number of people using Instagram, it’s surprising … Read More

3 Ways to Use Customer Behavior History to Predict the Future

Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of … Read More

7 Ways to Make Boring Web Content a Lead-Generating Weapon

Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return. Your site’s typically static … Read More

New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website … Read More